Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Unit 5 - Journal Ent...
Yes, someone else’s self-disclosure has made me feel uncomfortable. I’m a manager at my job and I have about 70 employees. I feel like people will say anything to neglect responsibility for their acti...

Unit 5 - Journal Entries
Unit 5 - Journal Entries

Yes, someone else’s self-disclosure has made me

Discussion 5_1659596...
Supply chain management's focus must shift in response to shifting business conditions and product life cycles. Each phase of the product life cycle, from conception through recycling, necessitates di...

Discussion 5
Discussion 5

Supply chain management's focus must shift in resp

Unit 7 Discussion_16...
The Federal Reserve may opt to limit the quantity of money in circulation if it considers that inflation is on the rise, so as to keep control over the total level of money supply within the economy....

Unit 7 Discussion
Unit 7 Discussion

The Federal Reserve may opt to limit the quantity

Week 2 Individual Paper

Week 2 Individual Paper

Q Instructions • Topic: Segmentation and Positioning • Resources: University Library, Internet, Textbook • Write a 1,000-to 1,500-word, double-spaced APA formatted paper o using one local retailer of your choice and focusing on the following questions: ? What are the retailer’s current segmentation efforts and how could they be improved? ? What demographic measures are most important to the retailer? ? What are key elements of the retailer’s positioning, and how can it be improved? • Format your paper consistent with APA guidelines.

View Related Questions

Solution Preview

View Complete Solution
Lucky Convenience has been selected for the marketing analysis. The retailer is a convenience store operator in Clarksville, TN and focuses on Asian spices, snacks, and other fast food items. In this review of the retailer, three areas that are covered include market segmentation, demographic issues, and retailer’s positioning. Current Market Segmentation Market segmentation refers to the division of a broad market into a manageable group that is based on the common attributes and characteristics of the individuals in the group. The segmentation of the market provides the opportunity to create marketing plan that directly