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Q Instructions • Topic: Segmentation and Positioning • Resources: University Library, Internet, Textbook • Write a 1,000-to 1,500-word, double-spaced APA formatted paper o using one local retailer of your choice and focusing on the following questions: ? What are the retailer’s current segmentation efforts and how could they be improved? ? What demographic measures are most important to the retailer? ? What are key elements of the retailer’s positioning, and how can it be improved? • Format your paper consistent with APA guidelines.

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Lucky Convenience has been selected for the marketing analysis. The retailer is a convenience store operator in Clarksville, TN and focuses on Asian spices, snacks, and other fast food items. In this review of the retailer, three areas that are covered include market segmentation, demographic issues, and retailer’s positioning. Current Market Segmentation Market segmentation refers to the division of a broad market into a manageable group that is based on the common attributes and characteristics of the individuals in the group. The segmentation of the market provides the opportunity to create marketing plan that directly